![]() The Galactic Empire’s emblem was chosen by Sheev Palpatine when he established the First Galactic Empire. The emblem allows you to tell which organization the character belongs to, which is very similar to the way emblems are used in our world. The Star Wars Empire logo appears on uniforms of quite a few characters and also can be seen on flags, starships, and propaganda posters. You don’t have to be obsessed with Star Wars and watch the movie a thousand times to notice the symbol of the Empire. Lucasfilm spent decades monetizing the audience’s interest in the new world by licensing the production of numerous items branded as Star Wars (later, the brand was acquired by Disney). Millions of fans, inspired by the new characters, endowed brand owners with revenues, which exceeded shooting and distribution costs by times. After the release of the first movie and the outbreak of interest toward the saga, he initiated production of consumer goods featuring the movie’s symbols and logos – T-shirts, toys, and computer games based on the plot. All the more so, because he turned out to be a true marketing genius. However, millions of fans still bestowed the creator’s role on George Lucas. ![]() The second movie – the Empire Strikes Back – was directed by Irvin Kershner, the third one – the Return of the Jedi – by Richard Marquand. And for the new fantasy world, which was in for years of evolution and numerous media incarnations. And for the director, who became a legend overnight. It would be that same old battle between the Good and the Bad, which would turn out to be more controversial and come down to choosing the lesser of two evils… EmblemĮventually, the Star Wars emblem symbolized a stunning success for the 20 th Century Fox, which was teetering on the brink of bankruptcy. Lucas wanted to do was create a kind of fantasy world, whose special effects would have covered same old human weaknesses, vices, choices. throughout the epic, which book and movie critics noted. Besides, there were numerous flashbacks to Edgar Barrows, Edward Smith, Frank Herbert, etc. Experts were pleased to detect responses to challenges thrown by Akiro Kurosava, a famous Japanese film director, and compositional solutions that equaled Sergey Eisenstein. What was even more wonderful was not just the audience’s delight, but also some top critic’s reaction to the product. Besides, first episodes would inevitably hit peak movie chart positions, both in popular and professional segments. The symbol unified fans into numerous fan clubs and they would happily contribute to fanciful remakes of all types. ![]() Finally, after the saga’s acquisition by the Disney Studio, the project expanded beyond the American continent. Once the saga’s cinematographic and mythical value became topped with a tremendous cultural significance, the Star Wars logo was a must for a demonstration of each and every related product – a cartoon or a miniseries. What designers call the Lucas’s Universe retains all signature colors – black (stands for abyss, space, and countless worlds), and red (stands for battle, blood, struggle, and victory). The Star Wars symbol covered movies (the original trilogy, prequels, sequels, etc.), as well as other visualizations ranging from TV series to computer games. This futuristic emblem became recognizable just in one second and today none of the franchise’s producers can be imagined without this monochrome logotype. The white sans-serif inscription in wide smooth lines was outlined in black and had the tails of the “R” and both “S” elongated to the sides. ![]() Later in 1977, the iconic Star Wars logo was introduced. It was a powerful and memorable badge with a very strong and masculine character, where the thick black lines had softened angles and straight cuts of the edges. With the redesign of 1977, the emblem gained two levels, with extra-bold lettering placed one above another and narrowing to the top. The emblem looked stylish and modern, though too soft and elegant for the plot and mood of the franchise. The inscription featured a custom sans-serif typeface with smooth lines, some of which were inclined to the center. The logo of the Star Wars franchise from 1976, was designed by Ralph McQuarrie and featured a black logotype, placed on a white background. Apart from that, the franchise has its thematic attractions park, a label of toys, video games, and printed publications in various formats. The most famous part of the franchise is the film, and by today 10 Star Wars movies have seen the light. Star Wars is a media franchise, created by George Lucas at the end of the 1970s. The first two emblems though were almost not used, as the version of 1976 was for the Star Wars ore-release, and the one, designed in 1977 could only be seen on some early posters and printables. The iconic Star Wars logo, introduced in 1977 is the third version, created for the famous franchise throughout its history. ![]()
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